Trail Notes · Trademarks

Plain language legal, weekly.

Notes on trademarks for founders who want to understand the legal terrain they’re building on. No billable hour gloss.

Your LLC is not a trademark. Here's why that matters.

The single most expensive misconception in early-stage branding — and the two-document fix.

Trademark protection is two separate problems, and a small business is exposed to both from day one.

Names, logos, slogans, sounds. A founder's primer to what counts as a 'mark.'

A real-world case study from search to certificate of registration.

Why use without registration leaves your brand exposed in ways founders rarely see coming.

The path one supplement founder took to lock down her name before scaling.

Why most people delay estate planning, and what happens when there is no plan at all.